Planning to Sell a Home?
When You're Ready for Special Treatment,
Call Tim Mahon at CENTURY 21 Keim Realtors
There are 3 major components in selling a home: Marketing the home to the right target audience, Staging the home to get the best price, and Pricing the home RIGHT to sell it quickly and for the most money possible. What most sellers don't realize is that most real estate agencies play the "numbers" game. They list as many homes as possible, at any price, in order to get more signs up and get more buyer calls. This types of real estate agency will put up a sign and advertise the home in real estate magazines or the newspaper and hope the multiple listing service sells the property. In today's competitive housing market, homes must be priced right and marketed to the correct groups of buyers in order to get them sold.
Unlike most real estate offices which award agents selling 1 million in real estate, every single one of our full time professionals in 1998 sold more than 2.5 million! Our commitment to excellence includes giving the seller the best experience possible in a real estate transaction, and making sure our agents are among the best in the industry.
CENTURY 21 Keim Realtors Commitment to Excellence means:
You won't feel left out in the cold
Our policy is for each Keim agent to regularly call you with updates on the sale of your property. CENTURY 21 Keim Realtors is the only Lehigh Valley real estate firm to have on staff a full time Service Director who is in charge of getting feedback on showings on your home. She also copies all advertising on your property so that we maintain a file of marketing as well as send you copies of marketing pieces.
Your Agent handles all advertising
Unlike most real estate companies where your home is placed on a large list of homes and efforts to market your home are controlled by a broker, marketing representative or someone else who doesn't know your home. All CENTURY 21 Keim agents select the marketing program for you themselves. If your home needs additional advertising, your agent has the control to provide you that advertising.
The 3 Components to Selling a Home
Staging Your Home to Sell!
You'll never get a chance to make a good first impression. A gallon of paint can cost only $15, but can be worth as much as $1500 when applied correctly. There are thousands of homes for sale in the Lehigh Valley, and as nice as your home may be, it will be in competition with dozens or even hundreds of other homes. Buyers are looking for the best home for their money. We can help you to "stage" your home to show it's best. To schedule a confidential interview, please call us at 1-800-648-4421 or simply call and ask for our free informational pamphlet "Staging Your Home to Sell".
Marketing Your Home!
A sign and an ad is not enough. Too many associates and agencies rely on the Multiple Listing System to sell their homes, and in this competitive market, that is simply not enough. Our Exclusive IMPACT marketing system includes advertising and target marketing. Our advertising program includes placing your home regularly in the Real Estate Weekly magazine, Homes PLUS, on at least 11 Internet sites including the top sites: www.realtor.com , www.century21.com, and www.HomeAdvisor.com as well as continual marketing and promotional programs. Our Target Marketing System is to identify the most likely place the buyers of your home will come from and directing marketing to them. We may send color postcards or brochures to relocation agencies, renters moving into your area, move-up sellers from neighborhoods where people are buying homes in your neighborhood, and our famous "ugly" yellow signs with low down payment programs. We have "autofax" systems to target likely buyers and many other unique programs.
Pricing Your Home to Sell
We don't pull any punches. There are far too many agents in the Lehigh Valley who would be happy to tell you what you want to hear in order to get a sign in your lawn. Our goal is to tell you the truth about the marketplace, how homes are selling and what a realistic price will be.
When You're Ready for Special Treatment!
Call Tim Mahon at CENTURY 21 Keim Realtors!
